CURRENT TRENDS IN ECOMMERCE

E-commerce-Personalized shopping experience,same day delivery,seamless user experience,go mobile experience and social media,E-commerce business is on the rise,as online shopping is predicted to increase  45% in 2016.it can expand our online strategy.E-commerce is always evolving,everything you need to sell online,full blogging platform,secure shopping cart,drop shipping integration-fulfillment integration.

However,the industry ideas are much bigger than its capabilities only 62% of online retailers are doing personalisation, personalization varies from organisation to organisation. RJ Metrics research says that top performing e-commerce companies grab new customers at a rate of 4 times faster than average.

MODERN E-COMMERCE TRENDS:

  • Encourage customers to showcase their experiences with your product in a fun way.
  • E-commerce marketers should optimize every last detail including transactional emails like shipping notification,purchase confirmations and status updates,this will help to generate repeat sales and deepen customer engagement.
  • Transactional emails have substantially has a greater revenue of email which has follows,
    • cross -sale based on seasonality and purchase
    • How-to-videos and buying guides
    • Links to your mobile app(this is because Mobiles now accounts 50.3% of all e-commerce traffic compares to the Computers account,computer accounts only 49.7% e-commerce traffic)
    • Exclusive offers on products

MAJOR PROBLEMS IN ECOMMERCE BUSINESS:

  • Lack of systems integration inside corporation
  • Inability to exchange information’s between corporations
  • Inability to access to integrate with other business.

GOOD E-BUSINESS

  • Integrating the enterprises data space
  • Making systems “Aware” of each other
  • Ubiquitous communicaton
  • Easy support of new and emerging technologies
  • Exposing business process or logic to create federated applications and component based business.

PROMISING E-COMMERCE TRENDS:

  • Enabling mobile payment options
  • Multi-device or omni channel selling
  • Contents become even more powerful
  • Global products,local experience
  • Delivery schedule to get more demanding
  • Social networks and its impact